IKEA ‘BEDS’ PRAISED ALL ROUND

Sam Ashwell has recently worked on the IKEA ‘Beds’ spot for Mother. The latest in ‘The Wonderful Everyday’ campaign, it has had a phenomenal response across the board. Not only featured as Pick of the Day in Campaign, Ad of the Week in Creative Review, Hot Shot in Shots magazine, David Reviews even claims they’ve “found the ad of the year” in their recent newsletter!

The beautiful 90″ ad is directed by Juan Cabral, Director of Cadbury’s ‘Gorilla’, with Faulty Towers star Prunella Scales delivering a highly praised voice over performance.

If you haven’t already seen it, take a look and listen here!